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和记加盟代理 你准备拿什么去经营?

时间:2019-09-17 14:16:36  来源:雅派官网  作者:张玉阳  点击:
导读:和记加盟代理,你准备拿什么来经营,准备了什么方案来打开市场销路,你做了哪些准备来开店呢?和记加盟开店不是好玩的,一定要三思而后行

  和记近五年还会有一个高速发展得时期,发展到市场容量过剩,便会淘汰一些企业,同时也会有一批积累一定口碑的品牌出现,所以投资者需擦亮自己的双眼,是要选一个中高端的品牌,做长久的生意。那么和记加盟代理开专卖店我们应该怎么去做好生意呢?从哪些方面去经营呢?从哪些角度去打开市场呢?

和记加盟代理

  第一:店面选址

  YIGEHAODEDIANMIANJIUSHIYIGEHAODEGUANGGAOWEI,HUIDAILAIJUDADEJINGJIXIAOYI,XIANGFANMEIYOUKELIUDEDIANMIAN,BUDANHUIYOUYAOHUAFEIHENDUODEGUANGGAOFEI,HAIXUYAOZHUANHUACHENGBEN,TONGSHIMEIYOUKELIU,HUIRIJIANXIAOHAOZIJIJINGYINGDEXINXIN。

  第二:店面软硬件

  DIANNAOFENWEIYINGJIANHERUANJIAN,和记YESHIRUCI。DIANMIANDEYINGJIANJIUSHIZHUANGXIUCHULAIDEXIAOGUONENGBUNENGDADONGRENXIN?NENGBUNENGRANGRENCHANSHENGGOUMAIDEYUWANG?TONGSHICHANGJINGGANYESHIFEICHANGZHONGYAODE。GAODUAN、DAQI、SHANGDANGCIDEDIANMIANZHUANGXIUSHIYIGEDIANMIANDEMINGPIAN。

  TONGSHIDIANMIANZHUANGXIUXIJIEDECHULIYESHIZHONGZHONGZHIZHONG,XIJIECHULIDEHAOHUISHIDIANMIANXIAOGUOGENGSHANGYICENGLOU。RUGUOZAIXIAOGUODEJICHUSHANG,ZAIDIANMIANBOFANGYIXIEYOUYA、QINGKUAIDEYINLE,PINGMUZHANXIANQIYEXUANCHUANPIANSHIPINYIJIYIJINGCHENGGONGZHUANGXIUHAODEANLITUPIAN,SHIBUSHIYEHUIRANGNINDEDIANMIANGENGJIAYOUQIFENERBUDANDIAOBINGGENGNENGZENGJIAXIYINLINI?

  第三:店面软件

  XUANYIGEHAODEDAOGOUSHIRUANJIANZUCHENGZHONGYAOBUFENZHIYI。DAOGOUDEXUANZEJINLIANGXUANZE25-45SUIZHIJIANDE,YOUYIDINGDEQINHELI,JUBEIXUEXINENGLIDE,TONGSHIJUYOUZERENXINYESHIHENZHONGYAODE。TONGSHIDIANMIANPEIXUNYESHIBIBUKESHAO,XUYAOYONGJINDIANLV,ZUODIANLV、HUITOULV,ZHUANHUALVHECHENGJIAOLVZHEIXIEZHIBIAOLAIKAOHE。

  BUYAOGUAIDAOGOUBUZHIDAOZENMEXIAOSHOU,QISHIZHUYAOHAISHITOUZIZHEYAOPEIXUN,YOUXIEMEIYOUJINGYANDEDANSHIHENAIXUEXIDERENSHIYOUHENDADEQIANLIDE,BIRUSHUOXIAOBIANWO;KEYIZONGJIEYIXIEJINGYANHUASHU,XINGCHENGWENZIXINGDEDONGXI,RANHOUBEISHUDAOYUNYONG,ZHEIYINGGAISHIXIAOSHOUTONGYONGDEFAZE,QISHIKEHUWENDEWENTIYEJIUNEIMEJIGE,DANSHIWOMENXUYAOZONGJIE-CESHI-ZAIZONGJIE,BUDUANDIQUYOUHUADAAN,ZHEIYANGCAINENGCHENGZHIWEI“ZHUANYE”!

  (一) 销售前的准备工作

  1、SHUXIZIJIDIANNEIDEHUOPIN。NENGQINGXINGDEZHIDAONAJIANCHANPINSHIHESHENMEYANGDEGUKE,GUDAOMEIJIANCHANPINDOUNENGJIZAIXINLI。

  2、ZHANGWOGUKEXINLI。ZHEIYIDIANSHIZUINANDE,TONGGUOGUKEJINDIANSHIDECHUANZHEHEJINDIANHOUDELIULAN,PANDUANCHUGUKEXIANGYAOSHENMEYANGDECHANPIN。

  3、ZHUANYEDUDECHENGWO。ZUODAOZHUANYEDEJIANYIHEDAPEI,RANGGUKEXUANDAOBUJINZIJIMANYI,BAOKUOZHOUWEIPENGYOUDOUYAOMANYIDECHANPIN。

  4、ZENGJIAZIJIDEZHISHIMIAN。DUOZHANGWOYUZIJIGONGZUOYOUGUANHUOYUGUKEQUNXIANGDUIYOUGUANDEZHIDAO,HEGUKELIAOTIANDESHIHOUNENGZHAODAOGONGTONGHUATI。

  5、GUKEDANGAN。LIUXIAGUKEDEZILIAO,BIANYUWEIGUKEGENGHAODEFUWU。

  (二) 向顾客推销自己

  ZAIXIAOSHOUHUODONGZHONG,RENHECHANPINTONGDENGZHONGYAO。JUMEIGUONIUYUEXIAOSHOULIANYIHUIDETONGJI,71%DERENZHISUOYICONGNINEILIGOUMAI,SHIYINWEITAMENXIHUANNI、XINRENNI。SUOYIDAOGOUYUANYAOYINGDEGUKEDEXINRENHEHAOGAN。

和记加盟代理

导购员需要做到以下几点:

  1、微笑

  WEIXIAONENGCHUANDAZHENCHENG,MIRENDEWEIXIAOSHIZHANGQIKULIANCHULAIDE。

  2、赞美顾客

  YIJUZANMEIDEHUAKENENGLIUZHUYIWEIGUKE,KENENGHUICUCHENGYIBIXIAOSHOU,YEKENENGGAIBIANGUKEDEHUAIXINQING。

  3、注重礼仪

  LIYISHIDUIGUKEDEZUNZHONG,GUKEXUANZENEIXIENENGLINGTAMENXIHUANDEDAOGOUYUAN。

  4、注重形象

  DAOGOUYUANYIZHUANYEDEXINGXIANGCHUXIANZAIGUKEMIANQIAN,BUDANKEYIGAIJINGONGZUOQIFEN,GENGKEYIHUODEGUKEXINLAI。SUOWEIZHUANYEXINGXIANGSHIZHIDAOGOUYUANDEFUSHI、JUZHIZITAI、JINGSHENZHUANGTAI、GERENWEISHENGDENGWAIGUANBIAOXIAN,NENGJIGUKEDAILAILIANGHAODEGANJUE。

  5、倾听顾客说话

  QUEFAJINGYANDEDAOGOUYUANCHANGFANDEYIGEMAOBINGJIUSHI,YIJIECHUGUKEJIUTAOTAOBUJUEDIZUOSHANGPINJIESHAO,ZHIDAOGUKEYANJUAN。RENZHENQINGTINGGUKEYIJIAN,SHIDAOGOUYUANTONGGUKEJIANLIXINRENGUANXIDEZUIZHONGYAOFANGFAZHIYI。GUKEZUNZHONGNEIXIENENGGOURENZHENTINGQUZIJIYIJIANDEDAOGOUYUAN。

  6、向顾客推销利益

  DAOGOUCHANGFANDECUOWUSHITEZHENGTUIXIAO——TAMENXIANGGUKEJIESHAOCHANPINDECAILIAO、ZHILIANG、TEXINGDENGDENG,ERQIAQIAMEIYOUGAOSUGUKE,ZHEIXIETEZHENGNENGDAILAISHENMELIYIHEHAOCHU。DAOGOUYUANYIDINGYAOJIZHU:WOMENMAIDEBUSHICHANPIN,ERSHICHANPINDAIJIGUKEDELIYI——CHANPINNENGGOUMANZUGUKESHENMEYANGDEXUYAO,WEIGUKEDAILAISHENMEHAOCHU。

  DAOGOUKEFENWEISANGECENGCI:DIJIDEDAOGOUYUANJIANGCHANPINTEDIAN,ZHONGJIDEDAOGOUYUANJIANGCHANPINYOUDIAN,GAOJIDEDAOGOUYUANJIANGCHANPINLIYIDIAN。

导购员如何向顾客推销利益?

  1、利益分类:

  (1)CHANPINLIYI,JICHANPINDAIJIGUKEDELIYI。

  (2)QIYELIYI,YOUQIYEDEJISHU、SHILI、XINYU、FUWUDENGDAIJIGUKEDELIYI。

  (3)CHABIELIYI,JIJINGZHENGDUISHOUSUOBUNENGTIGONGDELIYI,YEJIUSHICHANPINDEDUTEMAIDIAN。

  2、强调推销要点

  YIGECHANPINSUOBAOHANDELIYISHIDUOFANGMIANDE,DAOGOUYUANZAIJIESHAOLIYISHIBUNENGMIANMIANJUDAO,ERYINGZHUAZHUGUKEZUIGANXINGQU、ZUIGUANXINZHICHUZHONGDIANJIESHAO。TUIXIAODEYIGEJIBENYUANZESHI,“YUQIDUIYIGECHANPINDEQUANBUTEDIANJINXINGRONGZHANGDETAOLUN,BURUBAJIESHAODEMUBIAOJIZHONGDAOGUKEZUIGUANXINDEWENTISHANG”。

  TUIXIAOYAODIAN,JIUSHIBACHANPINDEYONGFA,YIJIZAISHEJI、XINGNENG、ZHILIANG、JIAGEZHONGZUINENGJIFAGUKEGOUMAIYUWANGDEBUFEN,YONGJIANDUANDEHUAZHIJIELEDANGDIBIAODACHULAI。

  DAOGOUTUIXIAODECHANPINJINGUANXINGXINGSESE,DANTUIXIAODEYAODIANBUWAIHUYIXIAJIGEFANGMIAN:SHIHEXING、JIANRONGXING、NAIJIUXING、ANQUANXING、SHUSHIXING、JIANBIANXING、LIUXINGXING、XIAOYONGXING、MEIGUANXING、JINGJIXING。

  3、FABE推销法:将产品特征转化为顾客利益。

  FDAIBIAOTEZHENG;

  ADAIBIAOYOUZHEIYITEZHENGSUOCHANSHENGDEYOUDIAN;

  BDAIBIAOZHEIYIYOUDIANNENGDAIJIGUKEDELIYI

  EDAIBIAOZHENGJU(JISHUBAOGAO、GUKELAIXIN、BAOKANWENZHANG、ZHAOPIAN、SHIFANDENG)。

  FABEFAJIANDANDISHUO,JIUSHIDAOGOUYUANZAIZHAOCHUGUKEZUIGANXINGQUDEGEZHONGTEZHENGHOU,FENXIZHEIYITEZHENGSUOCHANSHENGDEYOUDIAN,ZHAOCHUZHEIYIYOUDIANNENGGOUDAIJIGUKEDELIYI,ZUIHOUTICHUZHENGJU,ZHENGSHIGAICHANPINQUENENGJIGUKEDAILAIZHEIXIELIYI。

  四、销售者的推销方式

  1、TUIJIANSHIYAOYOUXINXIN。XIANGGUKETUIJIANCHANPINSHI,YINGYEYUANBENSHENYAOYOUXINXIN,CAINENGRANGGUKEDUICHANPINYOUXINRENGAN。

  2、SHIHEYUGUKEDETUIJIAN。DUIGUKETISHISHANGPINHEJINXINGSHUOMINGSHI,YINGGENJUGUKEDESHIJIKEGUANTIAOJIAN,TUIJIANSHIHEDE

  3、PEIHESHANGPINDETEZHENG。MEILEICHANPINYOUBUTONGDETEZHENG,RUGONGNENG、SHEJI、PINZHIDENGFANGMIANDETEZHENG,XIANGGUKETUIJIANSHI,YAOZHEZHONGQIANGDIAOCHANPINDEBUTONGTEZHENG。

  4、BAHUATIJIZHONGZAISHANGPINSHANG。XIANGGUKETUIJIANSHI,YAOXIANGFANGSHEFABAHUATIYINDAOCHANPINSHANG,TONGSHIZHUYIGUANCHAGUKEDUICHANPINDEFANYING,YIBIANSHISHIDICUCHENGXIAOSHOU。

  5、ZHUNQUEDISHUOCHUGELEICHANPINDEYOUDIAN。DUIGUKEJINXINGCHANPINDESHUOMINGYUTUIJIANSHI,YAOBIJIAOGELEICHANPINDEBUTONG,ZHUNQUEDISHUOCHUGELEICHANPINDEYOUDIAN。

  6、CONG4WSHANGZHESHOU。CONGSHIYONGSHIJIANWhen、SHIYONGCHANGHEWhere、SHIYONGDUIXIANGWho、SHIYONGMUDEWhyFANGMIANZUOHAOGOUMAICANMOU,YOULIYUXIAOSHOUCHENGGONG。

  7、ZHONGDIANYAOJIANDUAN。DUIGUKESHUOMINGTEXINGSHI,YAOZUODAOYUYANJIANLIANQINGCHU,NEIRONGYIDONG。FUZHUANGSHANGPINZUIZHONGYAODETEDIANYAOSHOUXIANSHUOCHU,RUYOUSHIJIANZAIZHUCENGZHANKAI。

  8、JUTIDEBIAOXIAN。YAOGENJUGUKEDEQINGKUANG,SUIJIYINGBIAN,BUKEQIANPIANYILV,ZHISHUO:“ZHEICHANPINHAO”,“ZHEIJIANCHANPINNIZUISHIHE”DENGGUOYUJIANDANHELONGTONGDETUIXIAOYUYAN。YIXIAOSHOUDUIXIANGBUTONGERGAIBIANSHUOHUAFANGSHI。DUIBUTONGDEGUKEYAOJIESHAOBUTONGDENEIRONG,ZUODAOYINRENERYI。

  9、营业员把握流行的动态、了解时尚的先锋,要向顾客说明产品符合流行的趋势。

       以上就是雅派和记厂家整理的有关于和记加盟代理,开和记专卖店经营店面所做的一些准备工作和经营的方式方法,如果以上所述内容对您有所帮助,千万记得要关注我们或者转载本文哦!让更多的和记人进一步了解自己!

本文标题:和记加盟代理 你准备拿什么去经营?
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本文关键词:和记加盟代理,和记专卖店经营
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QUANWUZHENGZHUANGKAOPUMA

HUIDA:QUANWUZHENGZHUANGKAOPUMA?ZHEISHIGEJIANRENJIANZHIDEWENTI。NIXUANZEZHENGGUIDECHANGJIA,XINGYEZHIMINGPINPAIJIUKENDINGMEIYOUWENTI!RUGUOTANBIANYIZHUIQIUJIAGEDI……NEIMEJIUKENDINGNANYIBAOZHANG!

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JICHENGQIANGBANDUOSHAOQIAN?

HUIDA:ZHEIGEWENTIHAIYAOKANJUTIQINGKUANG,SHIMIANSHANGJICHENGQIANGBANSHOUJIADAGAIZAI60YUANZUOYOUYIPINGFANG,DANGRANYEYOUERSANSHIKUAIQIANDE,KESHINIGANYONGMA?YEYOUGAODANGYIXIEDESHOUJIA100YUANYIPINGFANGZUOYOUDE。

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YAPAI和记JIAGESHIDUOSHAO?

HUIDA:NINHAO,WEILEWEIHUYAPAIQUANGUOJINGXIAOSHANGDEQUANYI,YAPAIBUZUOWANGLUOQUDAODEBAOJIAHEXIAOSHOUE!FEICHANGBAOQIAN!

问题:

QUANWUDINGZHIDEHAOCHU?

HUIDA:1、KONGJIANLIYONGLVGAO,YUSHINEIHUANJINGRONGWEIYITI。2、FENGGEDUOYANG,SHEJILINGHUO,CHANPINYOUGEXINGBUZHONGFU。3、XUANCAIZIYOU,YONGLIAOGENGJIANGJIU,HUANBAOGENGYOUBAOZHANG。

问题:

JICHENGQIANGSHIJIAGEYIBANDUOSHAO

HUIDA:JICHENGQIANGSHIJIAGEYIBANDUOSHAO?YIBANZAI60DUOKUAIYIGEPINGFANG(ZHENGGUICHANGJIABAOJIA),ZHUANGXIUJIAGEYIBANZAI150-200KUAIQIANYIGEPINGFANG。RUGUOSHIGENGHAODECHANPINJIAGEGENGGAO!

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